Live By The Sword — Carson Rounds

Live By The Sword
Square Customer Testimonial

CLIENT

Square is a point-of-sale ecosystem built to help businesses of every size grow on their own terms.

PREDICAMENT

Despite being capable appointment-scheduling tool—Square Appointments never got her flowers. While the product was capable, the brand hadn't shown proof.

IDEA

Those considering a switch from one POS system to another don't just want to hear "the tools work"—they want to see them working for someone like them before committing.

Enter Live By the Sword, a business proving exactly that—an NYC mini-chain offering hair salon services, tattoos, piercings, and tooth gems across four locations. A bonafide business with the diverse offerings and widespread reach that could demonstrate how Square's tools work for everyone, regardless of service type or role.

PROJECT

We told the story of the two friends who built Live by the Sword capturing how Square's suite of service tools have helped them run, manage, and scale the business since day one.
We captured how that same toolkit shows up in the day-to-day for the staff actually using it—despite the range of services and positions across the business, the tool worked for everyone.
Through the sights and sounds of one of NYC's busiest tattoo and piercing spots, we captured a business firing on all cylinders, told through both the owners' and staff's own experience with Square—including the owner's experience growing with the tool and choosing to stay loyal as the business scaled to new heights.

MY SCOPE OF WORK

Copy, scriptwriting, product storytelling, narrative framing, on-site interviewing, shot list management

Production: Alex Friedman
Photo: Michael Kusumadjaja
Director: Ryan Takashi Chun
Art Direction: Emanuel Ilagan
Design: Sara Kim
Copy: Caitlin “Carson” Rounds

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